Reading Assignment / How People Decide
In the chapter "How people decide to take action"(since my book is a newer edition so the title is different), Weinschenk pointed out a lot of ways that people made decision. People do get influence under other people, even the environment when they are deciding. Some of them may deny it and say, "I am not going to get effected by the others". Most of the time, they are wrong. The book conducted information and test results about experiments regarding the topic. One of the scenario is that several people are taking a test in a room, most of them are going to act the way that majority of people react. However, if the tester is alone, he or she would report the time and leave the room.
People also has a persona in mind, they choose to act and think a certain way that fits their own persona. Weinschenk said that big changes is almost impossible since people tends to stick with their persona, yet small changes can be done over time.
When there are a lot of choices are presented, people can get overwhelmed by all the choices although they always ask for more options. They tend to think that more options means more power of control. Research showed that if there are lesser choices, there is a higher chance that people actually made a decision. In terms of product selling, if the real product existed people would be more likely to purchase the items than seeing only images and texts.
Another interesting fact is that people actually care more about time than money, take the lemonade stand for an example. "Stop by and get a fresh lemonade. Spend some time" works better than "Stop by and get a fresh lemonade. Spend some money". Of course, there are other factors too, like their mood, status, and who they are with at the moment.
In terms of making a presentation, the first speakers has the most power and control in the room. The participants will look at him or her as the "leader', so Weinschenk concluded that the presenter should contact anyone that may speak during the presentation, talk to them about the materials that they are going to present, how much time they have and other details. If the panel has more than one speaker, the presenter gets a chance, he or she should try to speak first.
People also has a persona in mind, they choose to act and think a certain way that fits their own persona. Weinschenk said that big changes is almost impossible since people tends to stick with their persona, yet small changes can be done over time.
When there are a lot of choices are presented, people can get overwhelmed by all the choices although they always ask for more options. They tend to think that more options means more power of control. Research showed that if there are lesser choices, there is a higher chance that people actually made a decision. In terms of product selling, if the real product existed people would be more likely to purchase the items than seeing only images and texts.
Another interesting fact is that people actually care more about time than money, take the lemonade stand for an example. "Stop by and get a fresh lemonade. Spend some time" works better than "Stop by and get a fresh lemonade. Spend some money". Of course, there are other factors too, like their mood, status, and who they are with at the moment.
In terms of making a presentation, the first speakers has the most power and control in the room. The participants will look at him or her as the "leader', so Weinschenk concluded that the presenter should contact anyone that may speak during the presentation, talk to them about the materials that they are going to present, how much time they have and other details. If the panel has more than one speaker, the presenter gets a chance, he or she should try to speak first.
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