Thesis Response 1

The Mixed Sense by HongPhi Tran

I really enjoyed reading HongPhi's thesis, it is fascinating and informational. As a graphic design student, I am always interested in branding and how a brand is more successful than the others. In her paper, she introduced the term "synesthesia" which is a sense or emotion that will be evoked by another stimulation. She explained her idea with many examples,  I could relate to what she is saying really well, for example, the Coca-Cola bottle. The unique shape and design of the bottle is recognized worldwide, even when one is blindfolded, he or she can still recognized the product by its signature packaging design. She said the key to many successful business and brands is that many of them "linked" their brand to the consumers with more than one sense. She talked about the unique smell of PlayDough and Crayola Crayons and how people can easily recognized their product.

One interesting thing that she mentioned in her thesis is that one loyal costumer of Nokia phone accidentally change his cell phone's language from English to Chinese, and he could easy change it back to English because he knows the user interface so well.

Overall, I am inspired by reading her thesis and I found it very true and convincing, especially by providing a lot of facts and life example that anyone could relate to.