THESIS RESPONSE 3

The Re-branding of Naturalism: Through use of Activism By Bebe Besch

As I am interested in writing my thesis about sustainability, I am excited to find out about Besch's paper.  The introduction was really great that it connects graphic design and the issue together, he explained how it is a designer's responsibility or power to advocate the "message" in order to change people's mind. One of the quote he brought up was really powerful, "if you are not part of the solution, you are part of the problem".

First he introduced the definition of "green" advertisement, some of the advertisements on the market, however, are misleading. They try to trick the consumers about feeling good to buying "green" product but the products weren't really sustainable.

As he went on in his thesis, his arrangement of information started to get not as organized. I think that he could have create more clear steps, may be by putting different topics in different sections. Yet I found when he talks about how positive message works better than negative messages. I often think that using facts or numbers to scare the audience would work better than sending a "we are okay" message. He states that using a message that showcase a positive outcome would be more powerful.

I can see that Besch is very knowledgeable about the topic, and she was suggesting a lot of different approaches that may be hard for the readers to follow. I think what she could do to improve is to divine her thesis into different sections, that way it is easier to read and understand.