Refined project proposal - project 2

Client
Oakland Chocolate Co, LLC

Location
California

Company
The Oakland Chocolate Company makes Jamaican Origin chocolate. Their chocolate are handmade, remains high quality and extremely popular. The cocoa beans are shipped to California directly from Jamaica, they have their own supplier in Jamaica which remain a close relationship with the candy maker. The candy maker, Nancy Nadel, uses the Jamaican cocoa beans and ingredients from her own garden to flavor the chocolate. The cocoa farm in Jamaica is planting new cocoa trees that they are moving toward an organic way of farming, and the beans are going to be fairly traded. The company is aspire to help Jamaican small farmers form a cooperative to build a new organic fermentary with a green energy drying facility, and market their cocoa beans to other chocolate companies as well as providing beans for the fine chocolate collection of their company.

Target Audience
People that enjoys quality food, not only the product also the visual appeal.
Female and Male, aged 20 to 50

Problem
They don't have a logo. Design on the website does not work very well for their branding, the branding is not strong.
The brands struggled to represent who they are visually, they do not have a strong mark or packaging that suits their price and story.
Their packaging design does not fit their price point, their truffles can get quite expensive (2 dollars per piece) but there is not according packaging for the products. Most of them are packed in regular plastic bags.

Solution
To create a strong mark, aesthetic packaging design for the product.
Create identity that represents who they are, which set them apart from their competition.
Make advertisements that is attention grabbing and memorable.

Goal
Expand the company's range of costumers, making them stronger on the market.

Tone
Colorful, strong, bold, organic

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Research about Jamaican chocolate, cocoa beans, and culture

Jamaican Chocolate

Facts about chocolate

Jamaican culture

Jamaican chocolate facts

video "The Source"