Thesis Response 2

By Gina Mazany

In Gina's paper, there are parts that are losing touch with design, yet she managed to plan her thesis well in offering a question and gives an answer. She first introduced a series of advertisement that gave fake promises to the consumers. Most of them are sending a message that says, how one can turn into be attractive, popular and have a better life with consuming their product which hardly will come true. Gina suggested the advertisements should uses a different direction in terms of marketing, instead of selling fake promises.

She showcases a lot of examples of how other alcohol brands managed to promote their product using a completely different strategy. Instead of selling a "better life", being popular in your social group and sexual appeal, they use unique packaging, promoting the brand's speciality and setting them apart from their competitors. Instead of just making the bottle looks nice and pretty, it should resembles the company's history and the product quality.

Gina gives a general idea of the modern approach of alcohol advertising, or how to sell the "deadly sin" products. I thought she could use more creativity and sell us her unique approach that she come up with, that would make her paper even more promising and memorable.