Project 1 proposal

potential client
Fremont Brewing

Big Al Brewing

Two Beers Brewing

Schooner Exact Brewing Company

Emerald City Beer Company

Target Audience
Beer drinker, female and male aged above 21 to 50, who enjoys high quality beer.

Problem
The company struggled to stand out from their competitions based on their design.

Solution
To create a new identity for the company that provides a vivid message to their consumer, about the quality of the brewer, the history of the place and the sophistication of the taste.

Goal
Create an identity that tells a story.
The goal is also to create a clear and memorable identity for the company so that they can stand out from their competitions and appeal to consumers.
Besides, I am also challenging myself to create something different, to show how diverse I can be as a designer.

Tone
Bold text, strong mark
Incorporate wood, or other textures in design

Inspiration
http://www.taphandles.com/